Zero88 -> Vari-Lite?

[kgallen]

https://plsn.com/featured/featured-slider/signify-rebranding-strategy-covering-strand-vari-lite-and-zero-88/

Discuss...

[Davidmk]

I have just seen it on FB as well.

https://fb.watch/eeTobdldUW/

Two reactions to this, emotional and logical. Neither positive.

[iank99]

11 hours ago, Davidmk said:

I have just seen it on FB as well.

https://fb.watch/eeTobdldUW/

Two reactions to this, emotional and logical. Neither positive.

As one of my friends commented - ironic in the 50th year of Zero88

[Jon Hole]

The "official" news is here: https://www.vari-lite.com/global/about/signify

The three brands (Vari-Lite, Strand, and Zero 88) are already a single team, so no change there. No current products will be rebranded.

[kgallen]

Jon - none of us can keep up with your email address changes! 🤣 eaton.com signify.com zero88.com varilite.com?

[Jon Hole]

LOL! Zero 88 is a brand within Signify - that isn't changing - so the Signify address remains - no change there!

Sadly I joined the team too late to have an @zero88.com email address... my history is:

• @cooperindustries.com
• @eaton.com
• @cooperlighting.com
• @signify.com

I've averaged an address every three years... it's a great way to avoid the spam bots 😂

[Davidmk]

I think the thing worrying me and probably others is this...

Whatever the actual organisation behind you, Edward and Keith our impression is of a group of friendly, contactable people who actually understand the products. While we know people move on, get promoted and so on and that it might not be the same to three forever we have always had continuity of that.

If support were ever to be rolled into one, all brand, call centre type arrangement, "disappointed" wouldn't even start to cover my reaction. It would certainly remove my basis for choosing and recommending Zero88 or anything from the same stable with a different badge. Yes, your products are good - but so are others. In my mind your USP is the support.

Strand, and later Zero88 have been there throughout my lighting career. I've seen Strand go from the mighty driving force to a shadow of its former glory but Zero88 has carried on. Losing this name as well will be very sad. Not a rational argument I agree but without Zero88 as a concept what is there to be customer-loyal to?

[kgallen]

Here-here / hear-hear (whatever the heck it is).

[Davidmk]

7 minutes ago, kgallen said:

whatever the heck it is

Do you know I have no idea. I'll have to Google it now. Thanks for the backup though. 😀

Google gives mixed results. I think I'll go with this one. Hear Hear.

[Edward Z88]

53 minutes ago, Davidmk said:

I think I'll go with this one. Hear Hear.

Well you learn something new everyday!

[Edward Z88]

On 7/14/2022 at 3:00 PM, Davidmk said:

If support were ever to be rolled into one, all brand, call centre type arrangement, "disappointed" wouldn't even start to cover my reaction. It would certainly remove my basis for choosing and recommending Zero88 or anything from the same stable with a different badge. Yes, your products are good - but so are others. In my mind your USP is the support.

I just thought I'd pull this paragraph out in particular. Support is something we are passionate about, and always have been. There will be no changes whatsoever in how our support works, so I'm happy to say there is no risk in support becoming "faceless".

Edward

[Davidmk]

It's certainly a relief to hear that. Still sad that Zero88 as a brand will be disappearing.